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General Magic

1h 33m Documentary 2018

The ideas/tech that dominate our lives were born at this secretive 1990 start-up.

The ideas that dominate the tech industry and our day to day lives were born at General Magic, a secretive Silicon Valley start-up that shipped the first handheld personal communicator (or “smartphone”) in 1994. While the device and company ultimately failed, the team behind General Magic has gone on to change the lives of billions. Featuring legendary members of the original Macintosh team, along with the creators of the iPod, iPhone, Android, and eBay, the film combines rare archival footage with contemporary stories of the “Magicians” today. This is the story of what happens when those who have a dream to change the world fail, fail again, fail better, and ultimately succeed.

“As a literal origin story about how we live today, it’s a captivating history lesson with global appeal.” - Nick Schager, Variety


Sarah Kerruish


Matt Maude



Closed Captions [CC]

English captions


United States


Gravitas Ventures

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